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Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.
The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.
There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:
1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.
It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.
2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.
3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.
There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.
4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.
5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.
6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.
These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!
With many different social media platforms to choose from, your head may be spinning and you could be confused about which ones to use and why you would use them. In this article, we are going to talk about how to make social media an asset for your network marketing business.
Network marketing is very much a business of influence and emotion. If people don’t feel like working with you or they don’t feel like buying from you then they won’t. There are plenty of other people they can find your product and service through and that is why you want to use social as an asset to get in front of more people and help them choose you.
Building Know, Like & Trust
If people feel like they know, like and trust you because they have been following you on social, they are much more likely to buy from you than someone they just met. Social media can be used to share inspiring messages, family photos, dreams, and goals. Share these things with people and you they will be more likely to do business with you. This is one of the ways to make social an asset for your business.
Getting In Front of More Eyeballs
Social media helps you get in front of more people. Having a consistent social presence will help you leverage this virtual real estate to share your message with people. Instead of having to run around all over the place in your car, you can find people through social media and generate sales and new team members online.
It is very simple to be able to build social media into an asset but you have to be consistent. You at least want to post once a day so that you can stay top of mind with your audience.
The Canadian winter season can considerably influence driving conditions. In situations like this, drivers are more prone to accidents. It’s critical to focus on cautious driving to protect yourself and keep your family. Safe driving also helps minimize your insurance rates while reducing wear and tear on your vehicle.
Here are a few checks that you can perform to ensure that you, your family and your vehicle remain safe over the winter months:
Take your auto in for a tune up before the first snow fall. Having the peace of mind of a well maintained vehicle all year is an excellent idea, but it’s particularly essential during the winter when driving conditions are impaired.
Ensure you have the right oil for your vehicle. In general, thinner oil like 5W30 works better in cold winter conditions than 10W30 or 10W40, which are thicker. Thinner oils circulate easier, which makes lubrication of your engine easier in cold temperatures. To find the right oil for your specific vehicle, check your owner’s manual.
Keep your gas tank full. A full gas tank lowers the chances of running out of gas and being stranded. In addition, it brings down the possibility that your gas lines will freeze up because of condensation or water vapor buildup in extremely icy climates.
Ensure your battery is in great condition. Being stuck in remote areas and being unable to start your car is dangerous. Check that your battery’s connections are corrosion free and for batteries older than 3 years, consider testing its capacity to hold a charge.
Ensure you keep a winter emergency kit in your vehicle. A well thought out kit can be a lifeline in the event that you are stranded in the middle of nowhere, or on a highway. A high-quality winter kit for your car should include:
No less than one warm blanket.
A shovel, in case you need to dig out of deep snow.
Additional warm garments, including boots, gloves and caps.
A well stocked first aid kit.
A bag of salt or sand to give you extra traction if you get stuck.
Food and drinking water. Foods with high sugar content are excellent choices.
Spare windshield wipers.
Extra windshield washer fluid.
Test your tire pressure. Because of the colder air, your tire pressure tends to drop a small amount in the winter. Keeping your tires at the maker’s prescribed pressure makes your vehicle simpler to handle, making you more secure on the road and will even improve fuel economy which will save you money!
Check that your anti-freeze mixture is correct. Your coolant should have a 50-50 mix of anti-freeze and water. If you’re uncertain, you can purchase a reasonably priced anti-freeze analyzer at most automotive part stores. Keep your anti-freeze levels above 50% to prevent leaving your engine susceptible to freezing up.
Think about snow tires. If you tend to get heavy snowfall in your area, it might be worth getting snow tires for your vehicle throughout the winter months. The deeper grooves on snow tires provide substantially more traction on snow covered surfaces, which makes them able to stop your vehicle up to 40% more rapidly than all season tires. As well, snow tires are constructed with a specific type of rubber which lets them to preserve their flexibility even in coldest winter conditions.
Consider replacing your windshield wipers if they are not in good condition. Defective windshield wipers can essentially debilitate your capacity to see in wet and icy climate conditions. If your windshield wipers are not making good contact with the windshield and are not clearing it properly, they should be replaced.
Check your brakes. On the off chance that it’s been over six months since your last brake check, have them checked again before the winter driving season. With the dangerous conditions that winter brings, having the capacity to stop quickly is much more critical than in warmer climates.
Performing these checks before the ice and snow can keep your vehicle running safely and easily all winter season. This will give you one less thing to stress over when you’re driving and help to keep your auto insurance premiums low.
Earning substantial profit is the main objective of every business and for this it is imperative that your business grows in significant direction keeping pace with changing scenario. Because, if a businessmen continues to follow conventional methods of conducting business he might not be able to stay even in competition with his contenders and may lag in competition.
For the continuous growth of business it is indispensable to keep a strict eye on every change taking place across the business world. The relevance of keeping an eye on changing scenario increases more today’s age because today as an impact of globalization business operators are blessed with vast opportunities of exploring their business throughout the world in short span of time.
Days have gone back when business operators centralized their activities within a limited region, but now the time has arrived when they need to move ahead by eliminating cultural and demographic traits and transfer their orthodox business model into customer centric, best in its segment, broadening potentials of growth with feasible profits from business.
To assist the business owners in moving their business according to changing environment, growth consultants can play an incredible role in getting the infrastructure of their business keep changing in accordance to global market.
The growth consultants provide their expert advice and suggestions to business groups and may even help them in getting those suggestions implemented in organization in determined strategy. These consultants make business operators understand the drawbacks of orthodox business concepts and make them realize the changing role of not so recognized sections like women and youth in growth of an organization. They make business owners understand the contribution which they can make in exploring their business.
Moving ahead they also make them realize the changing nature of consumer behavior and how they can succeed in offering varied services and products to their multicultural consumers located in different regions of world.
The consultants of growth help business groups in:
1. Re-evaluating the core targets and models of their business
2. Identifying the gaps in their value delivery systems
3. Make them understand whether their strategies of VP communication are misfiring or not;
4. Generating the identity of their brand in accordance with values, beliefs and strengths of new worlds market place (NWMP)
5. Selecting and strengthening their value propositions and competitive differences
But sharing business details with an unknown person is not an easy task for any business operators and therefore it is necessary to get assured that information shared with consultant will stay restricted only with him and not affected by any kind of elusion. The selection of growth consultant should be done after proper research about his past experiences and knowledge.
As a general practice need of a growth consultant is felt when:
1. Growth of your business has stagnated
2. You are not able to make appropriate use of the available sources
3. When you are speculating to introduce a new initiative in market
How do growth consultants assist the business groups?
The growth consultants conduct an intensive study of every aspect related with your business on your behalf and then point out the pros and cons of your business comparing with your contenders.
After analyzing your business they find potentials of your growth keeping the changing atmosphere and making system approach for your business according to recent trends. They also help you in assessing the results and difference in your business after implementation of their recommendations. This strategy will help you in achieving desired success in your business in appropriate direction.
Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it. Let’s see how your custom box should look, in order to make a hit.
What colors should I use?
Well, statistics shows that for every type of product you should use a different color, that matches the product description. For example:
For food industry is recommended to use red, because it is found in many fresh products.
Brown can be used for furniture and wooden objects because it represents the natural color of the wood.
Green in usually associated with ecological products, so if your business is anything about environment protection this is your color.
Black can be used for household objects or miscellaneous things, it inspires confidence and control, this way showing you rule the market.
White it is associated with cleaning products because when you see white usually means cleanliness.
You can combine as many colors as you want and you obviously don’t have to respect these rules but as I said, these matches the products description so these should be your first options. But color isn’t everything, style counts too so we are heading to
How should my box look and what style should I choose?
Since now minimalist look is more and more appreciated, I think that this is the best approach. Also, text logo is a trend too so keep your custom box simple but elegant, to look professional, and to guarantee you a success.
A box loaded with too many information will scare the customers and will create a less attractive design.
Using multiple colors for my box
For the minimalist design, it is recommended to use a combination of 2 colors, one for the text and one for the background, usually, a good choice is to associate red and black, or white and gold. This colors create an elegant look and add more value to the product.
You can go for white and red too, or light green and pink, there are endless possibilities to make your custom box look very appealing are stylish, and also a high contrast between the colors will create an awesome effect and it will immediately attract customers.
You can use as many colors as you want but I don’t think you want your box to look like a rainbow. Keep it simple and you will succeed.
What type of box should I use?
There are many types but you have to choose one that makes your product stand out. For example, you can use Corrugated Trays for food, a Regular Slotted Container for small objects or a Full Over Lap for heavy items, choose the one that matches your product.
Be aware of how your product looks, it is very important to attract your first-time customers by the look of your product and then by the quality.
The benefits of window glasses in a car are enormous. Up until recently, most cars were built with manual windows that you had to roll up and down with a crank. As nostalgic as they are, there are a few reasons they aren’t found in newer cars.
Power windows in cars offer several advantages, including:
It is true many vehicles have a master control pad on the console or the driver side door. If the kids are playing havoc in the backseat with the windows, you have the power to lock them. If you realize partway through your journey that someone left one of the back windows rolled down, you have the power to roll it back up with a push of a button or switch of a lever. You have complete control over every window in the vehicle, allowing you to focus on getting to your destination.
As we mentioned, rather than having to put all your muscle into cranking up the window, power windows are controlled with a button, switch or lever. This makes it easier not only for the driver, but also for passengers with limited mobility to control his or her window.
Automatic windows have become a standard in today’s vehicles. If you have manual windows and would like to make the switch, it’s possible in almost any vehicle!
Window Damage Can Quickly Spread
When you notice a small crack or chip in your car’s window, it may be tempting to put off your repair services to another day. Over a period of time, the cracks can spread and cover a wide area. To prevent injury during an accident, it is necessary to have the crack repaired as soon as it forms on your window’s surface.
Window Damage Can Pose a Safety Threat
You are at a greater risk of sustaining injuries in times of an accident. The window which has already cracked can move out of its frame and cause injuries to you or your co-passengers in the impact.
Window Damage Can Affect Your Car’s Resale Value
In the event that you decide to sell your car, your vehicle will have a lower resale value if its windows have any signs of cracks or damage. Before you start the car selling process, it is a great idea to have your automotive glass damage repaired by a licensed professional. Taking care of your window damage will allow you to bargain a better price for your vehicle. A team of window repair experts can fix your cracked auto glass in no time.
SathyaNarayana B has done Masters in Applied Geology and he is interested in writing articles on travel, history, pet care, martial arts, medicine and natural remedies.
Why should I hire the services of the rental property management organization to look after my property given on rent? It would be the first question from every landlord who has given his property on rent, if you ask them to use the services of any such group existing in your city. You will agree that when a person lets his house or any part of his house for rent, his main goal is to earn profits from it to enjoy a better life and make payment of his various bills.
Giving a house on rent is one of the oldest practices carried across the world. If there are any used parts at home, people give it on rent to earn extra income from that part. To a certain extent, this practice seems possible to earn more income in short span of time without investing a single penny from the pocket. But, when a person has a huge amount of properties under his possession and he has given all of them on rent, then looking after all those properties at the same time could be complicated for him, until unless he has enough time to look after them or has someone to take the care of those properties in his absence. However, for that it is imperative that either you or the other person taking care of your property should have proper knowledge of handling the property given on rent.
This is mainly because of lots of legal formalities associated with it, moreover, there are certain conditions where being a landlord you have to sort out any issue arising from your property to your tenant. Let us, for instance, say, while giving your house on rent you told your tenant that the house is equipped with an electrical converter to lighten the house during the power cut. But, during power cuts if that electrical converter did not work, then at that time it is obvious that your tenant will call you and complain about that issue. In such situation if he is residing in your house then it will be easier for you to rectify his problem, but if your rented house is quite away from your residence, at that time going out of home to solve the issue of an electrical converter will be laborious and irritating for you. Therefore, to cope with all these issues it will be better for you to acquire the service, property management group to look after all such complicated issues.
The above mentioned illustration of an electrical converter is just an example to understand the relevance of the services offered by a property management group. There is a plethora of services offered by the expert working in these groups. These experts are well-versed with all legal activities which are expected to be performed by the landlord. Do you know, that before allowing someone to live in your house as a tenant it is imperatively expected from the landlord to cross check the background of your prospective tenant? May be your answer is yes, but do you know what to do if your tenant makes excuses in paying the rent on time, or starts making improper use of your prospective tenant. Hiring the services of experts working in property groups will help in overcoming all these problems.
These experts will properly advertise about the availability of your property to rent, conduct their interviews and cross check their credit from the local police station. Will collect rent from them on time. Make regular inspection of your property that it is not being damaged or improperly used by the tenants. Look after their phone calls during odd hours and reach at the site to solve those issues. These experts will also help you in getting your house vacated from the tenants before the expiry of the agreement, in case if you wish to use the house for some personal work. Not only this, if at the end of tenancy agreement your tenants wish to continue the agreement, in that scenario, these experts will get all the paper work done strictly according to the rules and regulations, prescribing the new terms and conditions related to the rent and use of the house.
Ravioli, Tiramisu and lush red wine- we all know how amazing all of these things are in Italy. But another thing that Italy is famous for are its beautiful and renowned travel destinations. This country is filled with remnants of the Roman Civilization and extraordinary architecture from the past. What most of us don’t know is that Italy is actually home to the largest number of UNESCO World Heritage sites. Literally everything in this country is worth seeing. But for those of us, who don’t want to or don’t have enough time to go through the whole countryside, here is a list of places you can visit to ensure you get the best of Italy:
1. The Leaning Tower Of Pisa:
This architectural beauty is actually a mathematical phenomenon that still confuses many brilliant minds. The tower of Pisa, famous for its incline is actually a wonder of the world which the most important reason for you to see it. And if you’re a fan of archeology then that’s an added bonus as well. People from all over the world come here all year round to view this. And if you’re planning to go to Italy as well make sure you book your tickets using Alaska Airlines.
2. The Colosseum:
The Roman Colosseum is also one of the Wonders of the world and is the largest amphitheatre in the world. This was created by the prehistoric Roman Leaders and is one of the biggest mementos of the Roman Civilization. It has more than 80 entrances and can house more than 50,000 people at one time. This amphitheatre was actually made as a center of sports and entertainment and has hosted several such events throughout history. However, its condition has deteriorated significantly over time due to natural disaster and climatic conditions.
The city of Gondolas and water, Venice is a sight to behold for anyone who loves water. The city is famous worldwide for its beauty and the fact that it has been built completely on water. If you’re a romantic at heart, then this is the one place that you should definitely not miss out on. The structures here are comprised of over 150 canals in such an intricate manner that further enhances the beauty of the city.
4. Piazza Del Campo:
The city of Tuscany is home to one of the most beautiful and magnificent medieval squares – The Piazza Del Campo. This seems to be very common in Italy, but this structure also has some of the beautiful architecture that has been seen in the world. Twice or thrice a year a horse race is hosted here which involves circling the Piazza Del Campo and that is definitely a sight to see.
So book your ticket to Italy today using Alaska Airlines and remember to have a lot of fun and stress less holiday!!!
Being able to make more money in your business when you are taking a vacation sounds amazing and it is possible. In this article, you will learn how to take a vacation and make more money in your MLM business.
There are 3 reasons that you will be able to make more money in your MLM business because of your vacation so get ready to pack your bags.
Shows the Lifestyle
The last thing people want to “sign up” for is another job but when you can show how network marketing allows you to travel and enjoy life, more people will be interested in joining your team and coming on board with your business. Show people the lifestyle by going out there and living life. Not everyone is impressed by your ability to be a shut in.
Sense of Urgency to Get Things Done
When we are getting ready for vacation we understand that we need to get things done. We often get more done in the last few days before a vacation than we have gotten done all month. This is because our brains are helping us work toward the reward instead of just trying to keep busy with mundane tasks.
Clears Your Mind
After you get back from your vacation, you are going to have a new drive and desire to get things done. You will be operating with a clear mind. It is kind of life rebooting your brain so that you can think clearly and be able to get things done in a much more efficient manner.
So, now that you know, get ready to take your vacation and reap the benefits. Grow your network marketing business and enjoy your life at the same time.